Our Story: From Confusion to Clarity
Have you ever felt completely overwhelmed by Salesforce? That's exactly how Jeremy Carmona, our founder, felt when he first encountered the platform.
The Journey That Started It All
After spending years as a journalist, Jeremy found himself suddenly thrust into the world of Salesforce with no technical background, no training, and no clear path forward. That feeling of confusion, impostor syndrome, and technical overwhelm became the catalyst for creating Clear Concise Consulting.
“I remember sitting alone in the office at 7:43 PM, staring at a screen full of unfamiliar fields and objects, wondering if I’d made a terrible mistake trying to work in tech. That moment of confusion and doubt is what drives everything we do today—because I know exactly how it feels to be on the other side.”
From Struggling to Certified Expert
Jeremy's journey from confused beginner to certified Salesforce professional wasn't straightforward. It involved:
Late nights trying to understand technical documentation
The frustration of learning through trial and error
The realization that most Salesforce resources weren't designed for people without technical backgrounds
Eventually, Jeremy not only mastered Salesforce but went on to earn 12 certifications and help over 160 students transition into Salesforce careers as an instructor at NYU.
Clear Concise Consulting is Born
The experience of struggling to learn Salesforce, then helping others through the same journey, revealed a clear need in the market: Salesforce guidance specifically designed for non-technical people, career changers, and organizations without IT departments.
Founded in 2018, Clear Concise Consulting was built on a simple premise: Salesforce isn't actually that complicated—it's just explained poorly.
Our Mission
Our mission is to make Salesforce accessible to everyone, regardless of technical background, by:
Translating technical complexity into clear, plain language
Training individuals and teams with empathy and practical examples
Transforming intimidating systems into intuitive, powerful tools
Our Team
Our growing team brings diverse backgrounds to our work—journalism, education, nonprofit management, sales, customer service, and more. What unites us is our commitment to making technology more human and our firsthand understanding of what it's like to learn Salesforce as a non-technical person.
Leadership Team
Jeremy Carmona, Founder & Lead Consultant
12+ Salesforce certifications
Former NYU Salesforce instructor
Background in journalism and nonprofit management
Our Approach
What makes us different is our unwavering commitment to clarity, empathy, and practical results:
We Speak Human: No technical jargon, no acronym soup—just clear explanations in plain language.
We've Been There: Our team understands the emotional journey of learning Salesforce because we've lived it.
We Focus on Outcomes: Our success is measured by your confidence, capability, and results.